Want to learn how to use Pinterest for business as a blogger?
Smart move – investing in a long term results platform like Pinterest can do wonders for your blog.
Increased, targeted traffic can mean more:
- Email list sign ups
- Product sales
- Affiliate revenue
- Ad revenue
So, how do you use Pinterest for blogging?
How can Pinterest grow your blog traffic and revenue?
Get all the details as I share all of the best Pinterest marketing tips for bloggers.
My goal is to bring clarity so that you can leave overwhelm and confusion at the door and use your Pinterest account to drive traffic to your blog.
I use Pinterest to grow my own blog/niche website traffic and I want that for you too!
I even sold a blog so that I could focus on helping others through my expert Pinterest marketing and account management services.
Let’s learn how to use Pinterest as a blogger looking to increase traffic and revenue.
Why Bloggers Should Use Pinterest for Discovery and Traffic
Every blogger should give Pinterest marketing a try – Pinterest is the only online marketing platform that helps grow your blog traffic organically.
Your results will vary so I can’t just slap some sort of number here to inspire you to use Pinterest for blogging but I can assure you it works.
If you’re still not convinced, how about knowing that 97% of searches are unbranded which means Pinterest users are not searching for big brands. (source)
With over 5 billion searches every month, it’s time to learn how to get in on some of the action as a blogger using Pinterest to drive traffic. (source)
You can “park your blog content” on Pinterest – the average shelf life of an organic pin is around 6 months which means the ROI for just using Pinterest for blog traffic is pretty amazing.
I’ve seen it firsthand – traffic sent on pins that were added to Pinterest years ago – we’re talking 5-6 years ago – if you get long-term traffic like that make sure to update the content so it remains relevant.
If you’re sitting there thinking about how powerful that shelf life is – it really is!
RELATED READ: The Top Pinterest Marketing Myths Debunked
What is Pinterest for Bloggers?
Pinterest is a visual search and discovery platform where its users go to get inspired, solve a problem, learn something new, or research something they plan to do.
That means that at its core, Pinterest is a visual search engine.
Pinners search on the platform or browse the home feed, connect with visual content (pins), and save them to their boards so that they can return to the idea later.
The goal of using Pinterest for blogging is to create content that answers the search, design and create pins that make users want to click, and then deliver the answer within the blog post.
Ideally, you will also want to have a way to capture your blog traffic – have them sign up for your email list, join your online community, purchase a service or product, follow you on other platforms, and so much more.
Is Pinterest Still Good for Bloggers?
I get this question all of the time – IS Pinterest still a good place for bloggers to promote their content?
My resounding answer is YES.
In fact, I am EXCITED about what Pinterest can do for your blogging business going into next year!
There truly is no other online marketing platform that will allow your potential audience to DISCOVER your blog and content or grow your blog traffic quite like Pinterest.
Yes, back in 2020 there were a lot of changes that really didn’t appeal to most bloggers.
The good news is that Pinterest has returned to its roots as an inspiration platform where people show up to take action.
Isn’t that exciting?!
Let’s work toward growing your blog traffic together, shall we?
How Long Until You See Blog Traffic from Pinterest
The elephant in the room that everyone wants to know – how LONG until you start seeing RESULTS on Pinterest?
During discovery calls about my Pinterest management services, I tell clients that the window for growth on Pinterest is about 6 to 9 months.
Gasp! Before you worry about the time, let me reassure you that it will be worth it.
(Check out some of my client’s results to see just how worth it is, okay?)
What you are building is a solid online marketing channel that will send traffic to your owned digital online real estate aka your blog!
I’m a big fan of helping others grow their owned digital assets – no more building an online business on platforms that can literally vanish.
Okay, okay – let me get off my soapbox now – clearly I need to write a blog post about growing your owned online assets! 😄
Want a Pinterest expert to grow your blog traffic? Check out the expert Pinterest marketing and management services.
How To Set Up Pinterest for Blog Traffic
Okay, friends, it’s time to set up your account for success on Pinterest.
Use this advice to clean up your current Pinterest account or to lay the foundation of your brand-new one.
Set Up a Pinterest for Business Account
The first step is to make sure you’re using a Pinterest for business account.
Nope, don’t use that personal one, okay?
Yes, you can switch your account to a business one as long as you promise to audit your boards and clean up any that don’t align with your blog.
If you have boards that have cutesy names, gah, make sure to change their name to a keyword within your blogging niche if the content found on the board is RELEVANT to your blog niche.
If you have boards that are not relevant go ahead and make them secret by “editing the board” and selecting “secret”.
RELATED READ: Common Pinterest Marketing Questions Answered
Claim Your Website
Now that you’ve created your Pinterest business account, it’s time to “claim” your blog domain.
We do this so that Pinterest will collect analytics for your website domain and you will then know how your content is performing on the platform.
Under account settings, select “claimed accounts”.
Follow the steps as prompted – it will look different for every blogger depending on what blog platform you’ve chosen to use.
A quick Google search will help if you need to troubleshoot.
Make Sure Rich Pins Are Installed
Rich pins are Pinterest’s way of pulling the metadata from your blog, website, or online shop.
There are 3 main types of rich pins
- Article pins
- Product pins
- Recipe pins
Once upon a time, you had to make sure to set up and validate your rich pins but now Pinterest automatically sets them up for you as long as you’re using Open Graph or Schema.
If you’re using one of the big blogging platforms, ah-hem WordPress, you should be good to go.
Here’s what pins look like when your rich pin metadata is being pulled correctly:
You can see the title of my blog post – it matches what you’ll find on my actual blog.
Keyword Research on Pinterest for Bloggers
Alright, now you have a Pinterest for business account set up or you cleaned up a personal account, claimed your blog domain, and confirmed that rich pins are in fact installed.
Now it’s time for the best part of Pinterest marketing – finding keywords to target.
This is where a lot of my blogging and online business friends fall off.
But that won’t be you, will it?
Keywords are the foundation and lifeline to your Pinterest account growth.
Seriously, you CANNOT skip researching keywords no matter how boring and tedious it sounds.
I have an entire blog post dedicated to Pinterest keyword research so make sure to check that out.
For this blog post, I’ll share the top places to find keywords to target on Pinterest.
First and foremost, please, PLEASE create yourself a keyword spreadsheet to save all of the keyword ideas you’re about to find.
And, before you do that, sit down with a piece of paper and write down all of the words and phrases you would use to describe your blog content.
Once you’ve have your list, here’s where to find Pinterest keywords:
- The search bar – those words you just brainstormed? Enter them into the search bar and note all of the relevant keywords that are dropping down. Hit enter and record any keywords that make sense from the bubbles at the top of the search results.
- Perform the alphabet method – take your keyword phrase and then put “a, b, c….” after to see what Pinterest suggests. Record any that are RELEVANT to your content.
- Scroll down in the search results until you find “related searches”.
- Use the ads manager (no you won’t be running ads, don’t worry) – you’ll need to “set up an ad” until you reach the “interest and keywords” section. Type in your keywords. Bonus – you get to see search volumes!
- Note the keywords used in top-ranking pins after you do a search. Also, peep the pin description to see what you can find.
RELATED READ: How To Find Keywords to Target on Pinterest
Optimize Your Account and Content with Pinterest SEO
Now that you’ve created your Pinterest keyword bank, it’s time to start optimizing the account so that your content is shown to the people who are searching for it.
Your Account Name + Description
Add a general keyword to your account name and then add the same keyword along with related keywords in your account description.
Here’s what it looks like:
Create Boards for Your Blog on Pinterest
Now it’s time to create boards for your content to live on.
Starting out, I recommend creating 3-5 boards for each blog content pillar.
Use high-level keywords as board names and then sprinkle in related keywords throughout the board description.
RELATED READ: How To Create The Best Boards for Your Blog Content
How To Use Pinterest for Blog Traffic and Growth
So far we’ve covered what Pinterest is for bloggers, why bloggers should be using Pinterest, and how to set up an account and optimize it.
Now, we’re going to deep dive into how to use Pinterest as a blogger looking to increase their blog traffic and ultimately the revenue earned.
RELATED READ: What Goes Into a Successful Pinterest Marketing Strategy
The Importance of Fresh Content for Bloggers
In 2020, Pinterest made it very clear that they wanted ‘fresh content’ so let’s define that for clarity.
Fresh content is a pin image that Pinterest has never seen before.
The ultimate fresh content would be a newly published blog post with pin images Pinterest has never seen before.
The next best thing would be new pin images for blog posts that Pinterest already knows about. So the blog content is not new but the pin images are.
At this time, there is really no point in re-pinning pin images that Pinterest already knows about – doing that too much can actually land you in trouble and we really don’t want that!
I stick to the first two options:
- New blog post + new pin images
- Old blog post + new pin images
Ideally, bloggers should plan to publish one new blog post every week.
This is the best method to grow your blog content and keep Pinterest happy with fresh content.
Pin Multiple Pins for Each Blog Post
There is no hard and fast rule as to how many pins you can create for one piece of content and you should ABSOLUTELY be creating more than one pin per post.
The number of pins to create can be endless truly – my advice would be to make sure the content those pins are leading to is updated regularly to remain relevant.
That said, make sure you don’t add pin images to the SAME blog post too close together.
I recommend waiting at least 24 hours between pins.
How To Optimize Pins as a Blogger
We covered how to optimize your business account and now it’s time to make sure that we optimize pins so that Pinterest understands who to show them to.
You need to add your target keywords to your pin description and your pin title.
Here’s what it looks like:
Notice how I use my target keyword and then sprinkle in related keywords. I also use keywords that are similar but use slightly different words that actually mean the same way.
Now that my pin is optimized, I’ll save it to the most relevant board on my account – in my case, that’s my board called ‘Pin Design’.
Do this process for every single pin you add to Pinterest for your blog.
You optimize a video pin in the same way.
Add Your Pin Images to Your Blog
One area I see a lot of new bloggers drop the ball is not adding at least one, optimized pin to their blog post.
It’s important to do that because when people land on your website, there is a chance they will want to save your content to return to it later.
It’s powerful having people save a pin directly from your blog – it is a signal to Pinterest that the content is good quality.
You might be asking yourself what about the fresh content you just explained above?
Valid point BUT when a “regular Pinterest user” saves a pin directly from your blog, Pinterest views that as a nod to the quality of the content.
I mean think about it, how much more social proof do you need that content is good if someone saves and shares it directly from the blog or website?
Check Your Pinterest Analytics
Checking your analytics is important and it’s something I do once a month for my blogging clients.
Please do not check your analytics all of the time – remember I said it takes Pinterest a little while to gain traction?
After the first month of consistent pinning, take a peek at your analytics.
Here are the most Pinterest metrics to pay attention to:
- Impressions – to make sure your pins are being seen.
- Saves – one of the most powerful Pinterest metrics, saves mean people are resonating with your content.
- Outbound clicks – because we bloggers all want traffic right?
- Engagement – we want pins that people engage with.
Create a spreadsheet to track your metrics month over month.
Take note of your top-performing content and lean into creating more of what is working.
How To Design Click-Worthy Pins for Blog Traffic
Pin Design Tips for Bloggers
Have you wondered, “How do I create or design pins that will stop the scroll?”
If the thought of staring at a blank screen overwhelms you, here are some pin design tips to help.
Here’s what good pin design includes:
➝ Easy to read fonts.
➝ Properly aligned fonts.
➝ Use white space to get the user’s eye to move around your design.
➝ Quality photos, relevant to the blog content on the other side of the click.
➝ Templates for consistency and to avoid staring at a blank screen.
➝ Call to actions that entice a click.
Creating scroll-stopping Pinterest pins doesn’t have to be hard, especially with the creation of graphic design platforms like Canva where you can scroll through Pinterest pin templates and then customize them to your own business branding and target keywords for your text overlays.
If you’re a Pinterest marketing beginner, I highly recommend using Canva since there are so many templates.
Don’t want to design your own pins? No problem, check out the expert Pin Design services.
How To Create a Pinterest Marketing Strategy as a Blogger
How To Promote Your Blog On Pinterest
We’ve covered a lot about using Pinterest for bloggers.
Here’s a recap of how to promote your blog on Pinterest:
- Set up a Pinterest for business account or change a personal one to business.
- Audit and clean up your account.
- Spend time finding keywords to target on Pinterest that are relevant to your niche.
- Take those keywords and optimize your account title and description.
- Use your keyword list to create 10-15 boards that are relevant to your blog topic.
- Add keywords to your board titles and descriptions.
- Create fresh pins Pinterest hasn’t seen before.
- Add keywords to your pin titles, descriptions, and text overlays.
- Find your consistency – use a scheduler like Tailwind to make this easier.
- Review your analytics and do more of what is working.
Find Your Pinning Consistency As A Blogger
Your consistency for pinning as a blogger will look different from the next blogger.
The important thing to remember is to keep an eye on your own blog – how many blog posts do you create a month? How much blog content are you starting with?
With my blogging clients, I aim to pin at least 1 fresh pin per day.
My more advanced blogging clients are pinning 3-5 fresh pins per day.
Finding your consistency means leaning into your content and how much time you have.
I will tell you that finding any sort of consistency will bring you results.😄
Pinterest Pin Text Overlay Tips for Bloggers
Pin text overlay tip #1
You may have noticed that you should add keywords to your pin text overlays.
Doing this is one area for Pinterest SEO optimization but it’s also a great way to let users know that the piece of content is for them.
Try adding your target keywords and then see if you can get a secondary keyword in there too.
Here is an example:
With that pin, I’m targeting Pinterest SEO.
I included the following secondary and relevant keywords to give context to pinners but to also let the algorithm know that my content covers these areas as well.
The secondary terms are:
- Beginners guide to Pinterest SEO
- What is Pinterest SEO
- How to use Pinterest SEO
Pin text overlay tip #2
Try to use qualifiers as much as possible.
Using qualifiers is a great way to let pinners know what content is for them.
Here’s an example pion text overlay:
Home Organization Tips for Moms Who Want a Clean House
Now, let’s add some qualifiers:
The Best Home Organization Tips for Overwhelmed Moms Who Want a Clean House
With the qualifiers, we now know that these are the best tips for moms who not only want a clean house but are also overwhelmed by the mess.
Make sure your content addresses whatever your text overlay says, okay?
How To Increase Your Blog Revenue Using Pinterest
Want to increase your blog revenue?
Here are some of the top monetization methods for bloggers:
- Display ads – you’ll earn more as traffic to your blog grows.
- Affiliate links – recommending products and resources that will help your audience is a great way to earn money. Use Affiliate offers where it makes sense and make sure to disclose when a link will earn you a commission.
- Your own products – if you notice a common problem within your blog niche, consider creating digital products that help. These can be templates, ebooks, and more.
- Services – this won’t be for every blogger but you may be able to offer services that support your blog.
- Grow an email list – having your own list of email subs is a powerful way to increase blog revenue because you can share offers directly with interested people.
- Guest posting – not only can writing a guest blog post increase your blog awareness, but it can also add a revenue stream to your blog.
- An online course – package your blog niche knowledge into a course to help teach others.
- Offer a paid membership or subscription – this will depend on your blogging niche but having a membership can help increase your blog revenue.
- Sponsored posts – if you generate enough blog traffic and followers, you can potentially work with brands who will pay you to write a blog post promoting their product or service.
Pinterest Marketing Resources That Support Bloggers
I wanted to share my best Pinterest marketing resources for bloggers who want to take the platform seriously.
Pinterest education resources:
- Amy Leblanc’s Scheduling Shortcuts – this is a must for any blogger who truly wants to have a deep understanding of how the Pinterest algorithm works and then how to take that knowledge and translate it into a Pinterest strategy for their blog.
- Anything from Amy’s digital product store.
- Carly Campbell’s Pinteresting Strategies – again – another longtime Pinterest expert who deep dives into how Pinterest works and how to get results as a blogger.
Pinterest Schedulers for Consistency
- The best-known and trusted Pinterest-approved scheduler is Tailwind.
Tools that support a blogger’s Pinterest strategy
- Canva is a must-have for any blogger.
- Affiliate Marketing Deep Dive – offered by Carly from Pinteresting Strategies.
- PixiStock – for beautiful stock images and resources.
That Wraps Up The Pinterest for Bloggers Guide
You now have the best tips and advice for using Pinterest as a blogger.
Remember to use a business account, spend time finding keywords to target, and optimize your profile and your content for search.
Like any platform, you will need to be consistent on Pinterest to see results – don’t let the time it takes deter you – when you put in the work, you’ll build a sustainable traffic source to your owned online digital assets.
Don’t want to do the work to grow your Pinterest blogging account? Check out my Pinterest management and strategy services and let me do it for you!