Here are all the answers to your burning Pinterest marketing questions.
There is no particular order to how I’m answering these questions – just know that these are common Pinterest marketing questions I get a lot – so I made a helpful post that you can refer back to as you grow your business using Pinterest.
So, grab your favorite drink, and let’s get those Pinterest marketing questions answered!
IS PINTEREST A SOCIAL MEDIA PLATFORM?
Short answer: NO
Pinterest is a visual search engine where people go to discover and explore new ideas in real life.
Pinterest always gets lumped in as social media but it’s much more like Google than it is Instagram.
Pins also have a much longer shelf life than traditional social media websites meaning that your content can still be discovered months and sometimes years after you initially pinned it.
HOW LONG DOES IT TAKE TO SEE RESULTS?
This has got to be one of the most common Pinterest marketing questions I’m asked…weekly at minimum. 🙂
Short answer: You can see results in as little as 6 weeks and as long as 6 months.
It does depend on what your goals are for Pinterest and what your online business niche is.
The best advice is to embrace the idea that it will take some time commitment to get good results on Pinterest.
Be consistent, create useful content for your audience, and optimize your pins and website with keywords that connect you to your person.
Want me to take your Pinterest marketing off your to-do list? Check out the Pinterest Management Services
HOW OFTEN SHOULD I PIN?
Truthfully, there is no hard number of pins to pin daily.
But I recommend no more than 30 pins per day and that would be a lot of pinning
In 2020, Pinterest released a few updates that made me realize that it isn’t about the number of pins you pin but more about consistency, quality, and relevancy.
Every account will be different – it comes down to how much content you have and what you’re hoping to achieve with Pinterest marketing.
The most important thing is to be consistent.
WHAT DOES PINNING CONSISTENTLY MEAN?
It means being active on Pinterest daily and consistently pinning relevant content for your audience to discover.
Yes, for the QUICKEST results, you will need to pin something daily – preferably your content.
There are a lot of ways to be consistent on the platform.
Here are a few of my favorite ways:
- Upload your pins daily using the Pinterest native scheduler.
- Use an approved scheduler like Tailwind to schedule your pins for months at a time.
- Hire an experienced Pinterest manager (here are my Pinterest management services if you want to check them out).
CAN YOU PIN TOO MUCH?
This has been a debated Pinterest marketing question over the years, but now that Pinterest has released a few algorithm updates, you really can pin too much.
How much is too much? There is no hard number but anything more than 30 pins daily could be viewed as excessive.
Pinning too much can get your account flagged for spam so I recommend packing your patience as you grow your account – the results will come in time.
HOW MUCH THIRD-PARTY CONTENT SHOULD I PIN?
This depends on how much content you have of your own.
If your account is newer or you don’t have much content yet, then pinning third-party content, closely related to your niche is good for getting things moving and helping Pinterest learn what your account is about.
HOW OFTEN SHOULD I REPIN PINS?
Repinning other pinners’ copies of your pins was a solid Pinterest marketing strategy once upon a time.
Some tweaks to the Pinterest algorithm and now repinning your content on the platform could get you marked as spam.
Instead, I recommend creating a fresh, new pin image for your content that will help drive clicks.
WHAT TIME OF DAY SHOULD I PIN?
That can be determined in Google Analytics.
Review the section ‘users by time of day’ and choose the times when people are most active on your website.
That said, we also recommend pinning at other times of the day to see if you can increase traffic that way.
SHOULD I START PINNING WHEN I DON’T HAVE A LOT OF CONTENT?
Pinterest accounts take time to build so it’s a good decision to just start pinning.
Remember, you’re working on content so you will have more in the future but not having boatloads of content is not a reason to hold off on pinning what you do have.
DO I NEED A BLOG TO BE SUCCESSFUL ON PINTEREST?
The short is NO.
There are many different kinds of content found on Pinterest from product images to story pins.
But if I’m being very honest (and I always am), growth on Pinterest is HARDER when you don’t have a blog.
Don’t want to write?
Listen, I get it but you can transcribe your podcast and turn those into blogs.
You can also start a vlog if it makes more sense.
At the end of the day, what you need is a diverse number of website links to build pins to.
WHAT ARE MONTHLY VIEWERS?
Monthly viewers are the number of people who see the content you’ve pinned.
This includes your content and 3rd party content.
Monthly viewers are a fancy way Pinterest displays impressions.
The number will fluctuate depending on the time of year and/or how certain pins are performing (whether the pins are yours or not).
The monthly viewer number is widely known as a vanity metric that shouldn’t be worried about. 🙂
HOW MANY BOARDS SHOULD I HAVE?
There is no rule for how many boards to have on your account.
I recommend having 3-5 boards for each of your content categories.
If you’re starting a new account, I recommend creating 10 boards to start.
Add additional boards as your content grows.
DO FOLLOWERS MATTER ON PINTEREST?
Having a lot of followers doesn’t matter as much for growth thanks to the Smart Feed and the elimination of the ‘following feed’.
Does that mean you should never grow your followers? No.
It’s just that having a small following will not stop you from getting results on Pinterest.
SHOULD I NICHE DOWN MY ACCOUNT?
Your account should be as niched down as possible.
That doesn’t mean you can’t expand topics but mastering one topic at first is easier than having a broad account that covers many topics.
Once Pinterest understands that your account is about one topic it becomes easier to add more RELATED content.
For example, I write about Pinterest marketing and have spent time teaching Pinterest what my content is about.
Now that I have good results for searches around Pinterest marketing, it’s not a bad idea to branch into content topics that support a Pinterest marketing strategy like content creation, graphic design, and more.
Start small and then expand.
WHAT IS PINTEREST SEO?
Pinterest SEO is the process of finding keywords people are searching for and optimizing your content on and off Pinterest so that it’s discovered by those people.
Not using Pinterest SEO is the number 1 mistake I see online business owners make.
It’s tedious at times but so important to your success with Pinterest marketing.
WHERE DO I USE KEYWORDS?
Keywords should be used to optimize your account description, board names and descriptions, and pin titles and descriptions.
PRO TIP: Make sure to use the keywords you’re targeting in the content on your website.
HOW DO I FIND KEYWORDS?
There are a few different ways to find keywords on Pinterest.
A good place to start is the guided search found at the top of your profile.
Enter your main keyword and pay attention to what results ‘drop-down’ while you’re typing.
Start a spreadsheet of what keywords you find so you can refer back as your account grows.
Want to get started on Pinterest but don’t have time? Check out my Pinterest services
SHOULD I USE HASHTAGS?
There is some debate about how relevant hashtags are on Pinterest.
At this time, I don’t recommend spending time using them since pinners do not search hashtags.
I will update this post if Pinterest changes its mind.
WHAT ARE GROUP BOARDS?
Group boards are boards shared by many accounts who can then save their pins to the board.
Group boards are an older strategy and have been less effective in recent years.
They are not ‘dead’.
Instead, only join/contribute to boards that are very niche-specific and have a keyworded board description.
PRO TIP: Stay away from the ‘catch-all’ group boards where several different niches get pinned to the same board – they can hurt performance instead of helping.
HOW MANY GROUP BOARDS SHOULD I JOIN?
There is no hard number.
If you want to join group boards, I recommend making sure they are very relevant to your niche and content.
WHAT SIZE SHOULD PINS BE?
Pins should be made in a 2:3 ratio.
Here are the recommended pin sizes as per Pinterest:
- 600 x 900
- 1000 x 1500
- 1200 x 1800
- 2000 x 3000.
Be careful about making long pins because they may get cut off in the feed.
WHERE CAN I FIND IMAGES TO USE IN PIN DESIGNS?
Images are important for helping tell the story of your content.
Invest in good stock images if you can’t take your own photos.
Here are my favorite resources for stock images:
PRO TIP: Don’t use free image websites for your pins – those images have been used a lot and do not perform as well.
CAN YOU GROW ORGANICALLY ON PINTEREST?
Yes! That doesn’t mean you shouldn’t promote a pin but build out your account organically first or while promoting.
HOW DO I KNOW IF A PIN IS DOING WELL?
You can access analytics from Pinterest which will show the top-performing pins and stats for your account.
Pins that get good engagement do well on the platform.
You should also use Google Analytics and review the pins that are sending traffic.
Here are the most important Pinterest analytics metrics to track:
- Outbound clicks
SHOULD I BE USING TAILWIND?
If you aren’t able to pin consistently, using Tailwind will be a lifesaver.
Plus it has other features that can help you understand how your account is growing.
That wraps up the most common Pinterest marketing questions we’re asked all of the time.
I hope that I’ve cleared up any confusion and shown you the light through all the noise online about how to effectively market your business on Pinterest.
Have a question we didn’t cover here? Ask away in the comments! 🙂
Want to grow your Pinterest account but don’t want to do it yourself? Check out my Pinterest management services