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Here are all the answers to your burning (and common!) Pinterest marketing questions.
There is no particular order to how we’re answering these questions – just know that these are common Pinterest marketing questions we get a lot – so we made a helpful post that you can refer back to as you grow your business using Pinterest.
So, grab your favorite drink, and let’s get those Pinterest marketing questions answered!
IS PINTEREST A SOCIAL MEDIA PLATFORM?
Short answer: NO
Pinterest is a visual search engine where people go to discover and explore new ideas to do in real life.
Pinterest always gets lumped in as social media but, truthfully, it has its own algorithm and SEO.
Pins also have a much longer shelf life than traditional social media websites meaning that your content can still be discovered months and sometimes years after you initially pinned it.
HOW LONG DOES IT TAKE TO SEE RESULTS?
This has got to be one of the most common Pinterest marketing questions we’re asked…weekly at minimum. 🙂
Short answer: You can see results in as little as 6 weeks and as long as 6 months.
It really does depend on what your goals are for Pinterest.
But our best advice is to embrace the idea that it will take some time commitment to get good results on Pinterest.
Be consistent, create useful content for your audience, and optimize your pins and website with keywords that connect you to your person.
HOW OFTEN SHOULD I PIN?
Truthfully, there is no hard number of pins to pin daily.
But we recommend no more than 30 pins per day.
In 2020, Pinterest released a few updates that really made us realize that it isn’t about the number of pins you pin but more about consistency, quality, and relevancy.
Every account will be different – it comes down to how much content you have and what you’re hoping to achieve with Pinterest marketing.
The most important thing is to be consistent.
WHAT DOES PINNING CONSISTENTLY MEAN?
It means being active on Pinterest daily and consistently pinning relevant content to your audience.
Yes, for the best results, you will need to pin something daily – preferably your own content.
There are a lot of ways to be consistent on the platform.
Here are a few of our favorite ways:
- Login in daily and upload your pin designs yourself.
- Use a scheduler like Tailwind to batch your content.
- Hire an experienced Pinterest manager (here are our Pinterest management services if you want to check them out).
CAN YOU PIN TOO MUCH?
This has been a debated Pinterest marketing question over the years, but now that Pinterest has released a few algorithm updates, you really can pin too much.
How much is too much? There is no hard number but anything more than 30 pins daily could be viewed as excessive.
Pinning too much can get your account flagged for spam.
HOW MUCH THIRD PARTY CONTENT SHOULD I PIN?
This really depends on how much content you have of your own.
If your account is newer then pinning third party content that is closely related to your own is good for getting things moving and helping Pinterest learn what your account is about.
HOW OFTEN SHOULD I REPIN PINS?
Repinning other pinners’ copies of your own pins was a solid Pinterest marketing strategy once upon a time.
Some tweaks to the Pinterest algorithm and now repinning your own content on the platform could get you marked as spam.
Instead, we recommend creating a fresh pin image for your evergreen or seasonal content to drive more clicks or to boost popularity during the current season.
WHAT TIME OF DAY SHOULD I PIN?
That can be determined in Google Analytics.
Review the section ‘users by time of day’ and choose the times when people are most active on your website.
That said, we also recommend pinning at other times of day to see if you can increase traffic that way.
SHOULD I START PINNING WHEN I DON’T HAVE A LOT OF CONTENT?
Pinterest accounts take time to build so it’s a good idea to be pinning strong 3rd party content that is relevant to your niche while you’re building up your own content.
DO I NEED A BLOG TO BE SUCCESSFUL ON PINTEREST?
The short is no!
There are many different kinds of content found on Pinterest from product images to story pins.
Reach out to us if you want to chat about how to be successful on Pinterest without a blog!
WHAT ARE MONTHLY VIEWERS?
Monthly viewers are the number of people who see the content you’ve pinned.
This includes your own content, 3rd party, and anything you’ve promoted on the platform.
The number will always fluctuate depending on the time of year and/or how certain pins are performing (whether the pins are yours or not).
The monthly viewer number is widely known as a vanity metric that shouldn’t be worried about. 🙂
HOW MANY BOARDS SHOULD I HAVE?
There is no rule for how many boards to have on your account.
It really comes down to how much content you have and how many boards it will take to efficiently have somewhere to pin the content to.
For new accounts, we recommend having 10 boards to start. Add additional boards as your content grows.
DO FOLLOWERS MATTER ON PINTEREST?
Followers have never mattered much on the platform thanks to the Smart Feed but there’s change in the air and we will update this post if we see followers become more important.
For now, stay consistent and try to attract your ideal person to follow you on Pinterest.
Having a good amount of followers who resave the content you pin is an indication that you’re a good pinner.
SHOULD I NICHE DOWN MY ACCOUNT?
Your account should be as niched down as possible.
That doesn’t mean you can’t expand topics but mastering one topic at first is easier than having a broad account where you don’t get much traction in any of the topics.
Plus your goal should be to target your ideal person on Pinterest.
WHAT IS PINTEREST SEO?
It’s using keywords people are using to search for a particular topic throughout your content and pins.
Everything you pin to Pinterest should be optimized to get the best results.
WHERE DO I USE KEYWORDS?
Keywords should be used to optimize your profile, board names, and pin descriptions.
PRO TIP: It’s very smart to have the keywords you’re targeting in the content on your website.
HOW DO I FIND KEYWORDS?
There are a few different ways to find keywords.
The most popular is to use the guided search found at the top of your profile.
Enter your seed keyword – the words in tiles that get returned are related keywords.
If your search query doesn’t return any tiles, you can use the keywords that drop down as you’re typing because Pinterest is telling you that these words combinations are related to what you’re searching for.
SHOULD I USE HASHTAGS?
There is some debate about how relevant hashtags are on Pinterest.
At this time, we recommend adding a couple to the end of your description.
PRO TIP: Try to use hashtags that are keywords that haven’t been included in your description but are closely related to your content.
WHAT ARE GROUP BOARDS?
Group boards are boards shared by many content creators who can then save their own pins to the board.
Group boards are an older strategy and have been less effective in recent months.
They are not ‘dead’.
Instead, only join/contribute to boards that are very niche specific where creators actually pin what the board is about.
PRO TIP: Stay away from the ‘catch-all’ group boards where several different niches get pinned to the same board.
HOW MANY GROUP BOARDS SHOULD I JOIN?
There is no hard number. If you want to join group boards, we recommend making sure they are very relevant to your niche and content.
WHAT SIZE SHOULD PINS BE?
Pins should be made in a 2:3 ratio.
Here are the recommended pin sizes as per Pinterest:
- 600 x 900
- 1000 x 1500
- 1200 x 1800
- 2000 x 3000.
Be careful about making really long pins because they may get cut off in the feed.
WHERE CAN I FIND IMAGES TO USE IN PIN DESIGNS?
Images are important for helping tell the story of your content.
Invest in good stock images if you can’t take your own photos.
Here are our favorite resources for stock images:
PRO TIP: Don’t use free image websites for your pins – those images have been used a lot and do not perform as well.
CAN YOU GROW ORGANICALLY ON PINTEREST?
Yes! That doesn’t mean you shouldn’t promote a pin but definitely build out your account organically first or while promoting.
HOW DO I KNOW IF A PIN IS DOING WELL?
You can access analytics from Pinterest which will show you the top-performing pins and stats for your account.
Pins that get good engagement do well on the platform.
You should also use Google Analytics and review the pins that are actually sending traffic.
SHOULD I BE USING TAILWIND?
If you aren’t able to pin at your peak times (the time when your website receives the most traffic from Pinterest), using Tailwind will be a lifesaver.
Plus it has other analytics that can be helpful to growing your account.
WHAT ARE TAILWIND TRIBES?
Similar to group boards, tribes are a way for content creators to share their content and have it shared by others.
HOW MANY TRIBES SHOULD I JOIN?
We recommend a maximum of 10 tribes. Anything more than that is too time-consuming and not a good use of your time.
That wraps up the most common Pinterest marketing questions we’re asked all of the time.
Our hope is that we’ve cleared up any confusion and shown you the light through all the noise online about how to effectively market your business on Pinterest.
Have a question we didn’t cover here? Ask away in the comments! 🙂