The Most Common Pinterest Marketing Questions Answered
Last Updated: January 9, 2026
Here are all the answers to your burning Pinterest marketing questions.
There is no particular order to how I’m answering these questions—just know that these are common Pinterest marketing questions I get a lot. So, I made a helpful post that you can refer back to as you grow your business using Pinterest.
So, grab your favorite drink, and let’s get those Pinterest marketing questions answered!
IS PINTEREST A SOCIAL MEDIA PLATFORM?
Short answer: NO
Pinterest is a visual search engine that allows people to discover and explore new ideas in real life.
Pinterest is always lumped in as social media, but it’s more like Google than Instagram.
Pins also have a much longer shelf life than traditional social media websites, meaning your content can still be discovered months and sometimes years after you pinned it.
HOW LONG DOES IT TAKE TO SEE RESULTS?
This has to be one of the most common Pinterest marketing questions I’m asked. It’s asked weekly, at a minimum. 🙂
Short answer: You can see results in as little as six weeks and as long as six months.
It depends on your goals for Pinterest and your online business niche.
The best advice is to embrace the idea that getting good results on Pinterest will take some time.
Be consistent, create helpful content for your audience, and optimize your pins and website with keywords that connect you to your person.
Do you want me to take your Pinterest marketing off your to-do list? Check out the Pinterest Management Services
HOW OFTEN SHOULD I PIN?
Truthfully, there is no hard number of pins to pin daily.
However, I recommend no more than 30 pins per day, which would be a considerable amount of pinning.
In 2020, Pinterest released several updates that made me realize it’s not about the number of pins you pin, but rather about consistency, quality, and relevancy.
Every account will be different—it depends on how much content you have and what you’re hoping to achieve with Pinterest marketing.
The most important thing is to be consistent.
So…
WHAT DOES PINNING CONSISTENTLY MEAN?
It means being active on Pinterest daily and consistently pinning relevant content for your audience to discover.
Yes, for the QUICKEST results, you must pin something daily – preferably your content.
There are a lot of ways to be consistent on the platform.
Here are a few of my favorite ways:
- Upload your pins daily using the Pinterest native scheduler.
- Use an approved scheduler like Tailwind to schedule your pins for months.
- Hire an experienced Pinterest manager (here are my Pinterest management services if you want to check them out).
CAN YOU PIN TOO MUCH?
This has been a debated Pinterest marketing question over the years, but you can pin too much now that Pinterest has released a few algorithm updates.
How much is too much? There is no hard number, but anything more than 30 pins daily is excessive.
Pinning too much can flag your account for spam, so I recommend being patient as you grow your account—the results will come in time.
HOW MUCH THIRD-PARTY CONTENT SHOULD I PIN?
This depends on how much content you have of your own.
If your account is new or you don’t have much content yet, pinning third-party content closely related to your niche is good for getting things moving and helping Pinterest learn what your account is about.
HOW OFTEN SHOULD I REPIN PINS?
Repinning other pinners’ copies of your pins was a solid Pinterest marketing strategy once upon a time.
Some tweaks to the Pinterest algorithm mean that repinning your content on the platform could now result in being marked as spam.
Instead, I recommend creating a fresh, new pin image for your content that will help drive clicks.
WHAT TIME OF DAY SHOULD I PIN?
That can be determined in Google Analytics.
Review the section ‘users by time of day’ and choose the times when people are most active on your website.
That said, we also recommend pinning at other times of the day to see if you can increase traffic that way.
SHOULD I START PINNING WHEN I DON’T HAVE A LOT OF CONTENT?
Yes!
Pinterest accounts take time to build, so it’s a good decision to start pinning.
Remember, you’re working on content so that you will have more in the future, but not having boatloads of content is not a reason to hold off on pinning what you do have.
DO I NEED A BLOG TO BE SUCCESSFUL ON PINTEREST?
The short is NO.
Many kinds of content are found on Pinterest, from product images to video pins.
But if I’m being very honest (and always am), growth on Pinterest is HARDER when you don’t have a blog.
Don’t want to write?
I understand, but you can transcribe your podcast and turn those into blogs.
You can also start a vlog if it makes more sense.
You need a diverse number of website links to build pins on.
WHAT ARE MONTHLY VIEWERS?
Monthly viewers are the number of people who see the content you’ve pinned.
This includes your content and 3rd party content.
Monthly viewers are a fancy way for Pinterest to display impressions.
The number will fluctuate depending on the time of year and/or how specific pins perform (whether the pins are yours or not).
The monthly viewer number is widely regarded as a vanity metric that shouldn’t be overly concerned about. 🙂
HOW MANY BOARDS SHOULD I HAVE?
There is no rule for how many boards to have on your account.
I recommend having 3-5 boards for each of your content categories.
If you’re starting a new account, I recommend creating ten boards to start.
Add additional boards as your content grows.
DO FOLLOWERS MATTER ON PINTEREST?
Having a lot of followers doesn’t matter for growth, thanks to the Smart Feed and the elimination of the ‘following feed.’
Does that mean you should never grow your followers? No.
It’s just that having a small following will not stop you from getting results on Pinterest.
SHOULD I NICHE DOWN MY ACCOUNT?
Your account should be as niche as possible.
That doesn’t mean you can’t expand topics, but mastering one topic at first is easier than having a broad account that covers many topics.
Once Pinterest understands that your account is about one topic, it becomes easier to add more RELATED content.
For example, I write about Pinterest marketing and have spent time teaching Pinterest what my content is about.
Now that I have good results for searches related to Pinterest marketing, it’s not a bad idea to branch into content topics that support a Pinterest marketing strategy, such as content creation, graphic design, and more.
Start small and then expand.
WHAT IS PINTEREST SEO?
Pinterest SEO is the process of finding keywords people are searching for and optimizing your content on and off Pinterest so that those people discover it.
Not using Pinterest SEO is the number 1 mistake I see online business owners make.
It’s sometimes tedious, but it’s so crucial to your success with Pinterest marketing.
WHERE DO I USE KEYWORDS?
Keywords should be used to optimize your account description, board names and descriptions, and pin titles and descriptions.
PRO TIP: Make sure to use the keywords you’re targeting in the content on your website.
HOW DO I FIND KEYWORDS?
There are a few different ways to find keywords on Pinterest.
The guided search at the top of your profile is an excellent place to start.
Enter your main keyword and pay attention to what results ‘drop-down’ while typing.
Start a spreadsheet of what keywords you find so you can refer back as your account grows.
Want to get started on Pinterest but don’t have time? Check out my Pinterest services.
SHOULD I USE HASHTAGS?
There is some debate about how relevant hashtags are on Pinterest.
Currently, I don’t recommend spending time using them, as pinners do not typically search for hashtags.
I will update this post if Pinterest changes its mind.
WHAT ARE GROUP BOARDS?
Group boards are shared by many accounts, who can then save their pins to the board.
Group boards are an older strategy and have been less effective in recent years.
They are not ‘dead’.
Instead, only join/contribute to niche-specific boards with a keyworded board description.
PRO TIP: Avoid the ‘catch-all’ group boards where several different niches are pinned to the same board—they can hurt performance instead of helping.
HOW MANY GROUP BOARDS SHOULD I JOIN?
There is no hard number.
If you want to join group boards, I recommend ensuring they are relevant to your niche and content.
WHAT SIZE SHOULD PINS BE?
Pins should be made in a 2:3 ratio.
Here are the recommended pin sizes as per Pinterest:
- 600 x 900
- 1000 x 1500
- 1200 x 1800
- 2000 x 3000.
Be careful about making long pins because they may get cut off in the feed.
WHERE CAN I FIND IMAGES TO USE IN PIN DESIGNS?
Images are essential for helping tell the story of your content.
Invest in good stock images if you can’t take your own photos.
Here are my favorite resources for stock images:
PRO TIP: Don’t use free image websites for your pins – those images have been used often and do not perform as well.
CAN YOU GROW ORGANICALLY ON PINTEREST?
Yes! That doesn’t mean you shouldn’t promote a pin, but build out your account organically first or while promoting.
HOW DO I KNOW IF A PIN IS DOING WELL?
You can access analytics from Pinterest, which will show your account’s top-performing pins and stats.
Pins that get good engagement do well on the platform.
It would help if you also used Google Analytics to review the pins that are sending traffic.
Here are the most important Pinterest analytics metrics to track:
- Impressions
- Saves
- Engagements
- Outbound clicks
SHOULD I BE USING TAILWIND?
Yes!
If you can’t pin consistently, using Tailwind will be a lifesaver.
Plus, it has other features that can help you understand how your account is growing.
That wraps up the most common Pinterest marketing questions I’m always asked.
I hope I’ve cleared up any confusion and shown you the light through all the noise online about how to market your business on Pinterest effectively.
Do you have a question I didn’t cover here? Ask away in the comments! 🙂
Want to grow your Pinterest account but don’t want to do it yourself? Check out my Pinterest management services.
