If you’re newer to Pinterest marketing you might feel confused about what boards to create or how many to have on your business account.

This mini-tutorial covers what Pinterest boards are, why boards are so important, the different types of boards, and how to choose, create, and optimize the best boards for your online business or blog.

By the end of this blog post, you’ll know exactly how to create your own Pinterest board strategy!

Make sure to pin this guide for later!📌

What Are Pinterest Boards?

Part of learning what Pinterest boards are is understanding their purpose.

Boards are where pinners (Pinterest users) save and organize the ideas (pins) that have inspired them so they can easily return to the idea they’re exploring.

There are 3 main types of Pinterest boards:

Public boards – these are the most common and what we will focus on in this post.
Secret boards – these are created when users want to keep what they’ve found private.
Group boards – these boards have more than one collaborator, each with the ability to save pins to the board.
Archived boards – these are boards that can only be seen by an account owner and have been “archived” because they are no longer relevant.

Within a board, you can use “sections” to further organize the content found on the board.

For example, I may have a board called ‘Dinner Recipes’ that I can organize using sections called ‘Chicken Recipes’, ‘Pasta Recipes’, and so on.

Generally, for businesses using Pinterest for marketing, there is no need to organize your content into sections within your boards.

After growing numerous accounts across different niches, I have not seen any reason to spend time organizing boards – there is no ROI on the time spent so I recommend skipping it.

Want to use Pinterest for business? Check out my Pinterest marketing services

Why Do Pinterest Boards Matter?

A look at Pinterest boards and how to create them.


Boards are part of a Pinterest SEO strategy – they help Pinterest understand what your pin is about.

Pinterest boards are one data point that the algorithm looks at so that it can assign the pin keywords and interest tags.

If you’re wondering what a ‘data point’ is, think about boards as part of a recipe – the board you save your pin to is one ingredient in the Pinterest SEO process recipe.

When saving a new pin, save it to the most relevant board so that the algorithm collects the right data and indexes the pin correctly.

Relevant means the “closest fit”.

What Pinterest Boards Should I Have?

The first step to deciding what Pinterest boards to have is to do a content audit.

Here’s the information you should gather:

➝ What content categories do you cover?
➝ What landing pages do you have?
➝ What lead magnets do you have?
➝ What products do you sell?
➝ What content do you have in other places?

The goal is to collect your content categories, products, and additional content found in other areas so that you can create boards around those subjects.

I recommend creating 3-5 boards per category bucket to start.

Another way to look at why Pinterest boards matter is that the Pinterest user should know immediately what your business is about because of what boards are found on your business profile.

How Many Pinterest Boards Should I Have?

There are no rules for how many boards you should have on your Pinterest account.

Pinterest will allow you to have up to 2000 boards! The thought of having that many boards is overwhelming and I do not recommend creating that many boards! (Source)

It’s a good idea to have boards that can be pinned to regularly.

I recommend 3-5 boards per category as a starting point.

No need to worry about getting it perfect since you can always add boards as needed.

What about seasonal Pinterest boards?

A common question – how often should you pin to a seasonal Pinterest board?

Meaning should you pin to the board all year or only when the season is coming up?

There is no correct answer to this.

I’ve tested pinning all year and just before the seasonal trend and it hasn’t made a difference.

If you don’t want to pin seasonal things all year it’s okay to let that board sit on your account.

When those seasons come around, you’ll notice your board start to perform again – that’s because searches have increased and Pinterest is serving up the content for those searches.

How To Find Pinterest Board Name Ideas

Since Pinterest is a search engine you need to use keywords as your board names.

Choose a broader, more top-level keyword as your board name and then sprinkle in secondary search terms in the board description.

For the love of everything Pinterest, please don’t name your boards with cutesy names – it does absolutely nothing for your Pinterest SEO!

Here’s how to find Pinterest board names that will attract your ideal audience and help your pins get indexed correctly by the algorithm.

Use The Pinterest Guided Search Bar

Image of Pinterest guided search bar for keyword research.

The guided search bar is a great starting point to find keywords.

Enter words that describe your business and content.

Start with the top-level words and drill down as you go.

(If you’re unsure what I mean by “top-level or broad keywords, it means general words used to describe whatever the content is about).

Let’s use my Pinterest account as an example – my goal is to attract people interested in Pinterest marketing for business.

Pinterest marketing would be my top-level, broad keyword.

When I type in ‘Pinterest marketing’, the search results auto-populate with additional keyword combinations used to find content on the topic.

When I hit enter, colored tiles appear at the top showing me other words pinners are using.

Pro Tip: I add all of these terms into my keyword bank so that I don’t have to do the research again.

Here’s what I have to work with:

➝ Pinterest marketing
➝ Pinterest marketing strategy
➝ Pinterest marketing tips
➝ Pinterest marketing business

I would create a board for each of the search terms above.

To find keywords for the board description, I would search each of those terms to see what the related or secondary keywords are.

Rinse and repeat this process for each of your content categories until you have 3-5 board name ideas for each of your content categories.

Want to take your time back but get growth on Pinterest for your business? Check out our Pinterest marketing services.

Use The Related Searches

After you hit enter on a search in the guided search, scroll down until you see ‘related searches’ – there are some real golden nuggets to be found for board names and often you find different word combinations to describe the same idea.

Here’s what it looks like:

how to find more board ideas using keyword research on Pinterest.

RELATED READ: How To Find Keywords to Target on Pinterest

How To Decide Which Keywords To Use As Pinterest Board Names

Now that we know how to find keywords to use for board names, it’s time to learn what keywords to choose for those board names.

Start with top-level or broad keywords and then get more specific as needed.

Let’s take a look at an example – this time I have a food blog about healthy eating that has a lot of dinner recipes.

Here is how I would organize my dinner recipe boards.

Top-level Boards: Dinner Recipes (every dinner recipe can be pinned here).

Drill-down boards: Healthy Dinner Recipes, Quick and Easy Dinner Recipes, Gluten-Free Dinner Recipes, Low Carb Recipes, Keto Dinner Recipes, and so on.

For every category of your content, aim to have 3 to 5 relevant boards and add more as your account and/or content grows.

How To Make Pinterest Boards

Now that you have your board ideas list ready to go, it’s time to start creating your new Pinterest boards!

To make it easier, make a list of the boards you’d like to have on your profile – that way you can check off which are done and which ones still need to be created.

I recommend only creating 2 new boards per day so that you don’t trigger the spam filter.

How To Create A Pinterest Board

Select your profile by clicking on your picture.

How to access the board creation section on a Pinterest profile.

Once in your profile, select ‘saved’.

Mini lesson about creating Pinterest boards for business accounts

Locate the + symbol on the right side of your profile and click it.

Learn how to set up a new Pinterest board.

A drop-down menu will appear, choose ‘board’. A pop-up will appear to create a new board. Fill in your new board name and hit create!

Viola! You’ve created a new board for your Pinterest account!

Make sure to add a keyword-rich board description using the secondary and related search terms you found during the research phase.

Rinse and repeat until you have 3-5 boards for each content category.

New Pinterest Board Ideas

It’s a good idea to audit the boards you have every so often to see if any other boards could be added to further attract your ideal audience.

Add your new Pinterest board ideas to your keyword research spreadsheet so that you can keep track of what has and still needs to be created.

This is what I do for clients and my own Pinterest accounts – it makes finding the ideas I already know are good so much easier!

That’s a Wrap…

As you can see creating boards is not hard once you know the steps to finding good board names.

I truly think that knowing what to name a Pinterest board is what keeps most stuck.

To recap, think of the words you use to describe your business and what it offers.

Then search to see what other terms are used to find the same information.

Make note of what you find in a spreadsheet aka your keyword bank. (No sense in doing the same research over and over again!).

Choose top-level keywords to name boards and include secondary, long-tail keywords in your board description.

Repeat this process until you have 3-5 boards for each content category.

As your account grows or you add more content add additional boards to cover that content.

Drop any questions below and I will be sure to help you! 🙂

Happy pinning! 📌