How To Create The Best Pinterest Boards For Your Business
Last Updated: April 20, 2026
If you’re new to Pinterest marketing, you might feel confused about what boards to create or how many to have on your business account.
This mini-tutorial covers Pinterest boards, why they are so important, the different types of boards, and how to choose, create, and optimize the best boards for your online business or blog.
By the end of this blog post, you’ll know exactly how to create your own Pinterest board strategy!
Make sure to pin this guide for later!📌
What Are Pinterest Boards?
Part of learning what Pinterest boards are is understanding their purpose.
Boards are where pinners (Pinterest users) save and organize the ideas (pins) that have inspired them so they can easily return to the idea they’re exploring.
There are four main types of Pinterest boards:
➝ Public boards – these are the most common and what we will focus on in this post.
➝ Secret boards – these are created when users want to keep what they’ve found private.
➝ Group boards – these boards have more than one collaborator, each with the ability to save pins to the board.
➝ Archived boards – these can only be seen by an account owner and have been “archived” because they are no longer relevant.
Within a board, you can use “sections” to further organize the content found on the board.
For example, I may have a board called ‘Dinner Recipes’ that I can organize using sections called ‘Chicken Recipes’, ‘Pasta Recipes’, and so on.
Generally, for businesses using Pinterest for marketing, there is no need to organize your content into sections within your boards.
After growing numerous accounts across different niches, I have not seen any reason to spend time organizing boards – there is no ROI on the time spent so I recommend skipping it.
Want to use Pinterest for business? Check out my Pinterest marketing services.
Why Do Pinterest Boards Matter?
Boards are part of a Pinterest SEO strategy – they help Pinterest understand what your pin is about.
Pinterest boards are one data point the algorithm uses to assign pin keywords and interest tags.
If you’re wondering what a ‘data point’ is, think about boards as part of a recipe – the board you save your pin to is one ingredient in the Pinterest SEO process recipe.
When saving a new pin, save it to the most relevant board so the algorithm can collect the right data and index the pin correctly.
Relevant means the “closest fit”.
Related Read: Pinterest Search and Discovery Guide
What Pinterest Boards Should I Have?
The first step in determining which Pinterest boards to create is to conduct a content audit.
Here’s the information you should gather:
➝ What content categories do you cover?
➝ What landing pages do you have?
➝ What lead magnets do you have?
➝ What products do you sell?
➝ What content do you have in other places?
The goal is to collect your content categories, products, and additional content from other areas so you can create boards around those subjects.
I recommend creating 3-5 boards per category bucket to start.
Another way to understand why Pinterest boards matter is that Pinterest users should immediately know what your business is about from the boards on your business profile.
How Many Pinterest Boards Should I Have?
No rules exist for how many boards you should have on your Pinterest account.
Pinterest lets you have up to 2000 boards! The thought of having that many boards is overwhelming, and I do not recommend creating that many boards! (Source)
Having boards that can be pinned to regularly is a good idea.
I recommend 3-5 boards per category as a starting point.
No need to worry about getting it perfect since you can always add boards as needed.
What about seasonal Pinterest boards?
A common question – how often should you pin to a seasonal Pinterest board?
This means you should pin to the board all year or only when the season is approaching.
There is no correct answer to this.
I’ve tested pinning all year and just before the seasonal trend, and it hasn’t made a difference.
If you don’t want to pin seasonal things all year, it’s okay to let that board sit on your account.
When those seasons come around, you’ll notice your board start to perform again – that’s because searches have increased, and Pinterest is serving up the content for those searches.
How To Find Pinterest Board Name Ideas
Since Pinterest is a search engine, you need to use keywords as your board names.
Choose a broader, more top-level keyword as your board name, then sprinkle in secondary search terms in the board description.
For the love of everything Pinterest, please don’t name your boards with cutesy names – it does absolutely nothing for your Pinterest SEO!
Here’s how to find Pinterest board names that will attract your ideal audience and help the algorithm index your pins correctly.
Use The Pinterest Guided Search Bar
The guided search bar is a great starting point to find keywords.
Enter words that describe your business and content.
Start with the top-level words and drill down as you go.
(If you’re unsure what I mean by “top-level or broad keywords, it means general words used to describe whatever the content is about).
Let’s use my Pinterest account as an example. My goal is to attract people interested in Pinterest marketing for business.
Pinterest marketing would be my top-level, broad keyword.
When I type in ‘Pinterest marketing,’ the search results auto-populate with additional keyword combinations that I can use to find content on the topic.
When I hit enter, colored tiles appear at the top, showing me other words pinners use.
Pro Tip: I add all of these terms to my keyword bank so I don’t have to do any research again.
Here’s what I have to work with:
➝ Pinterest marketing
➝ Pinterest marketing strategy
➝ Pinterest marketing tips
➝ Pinterest marketing business
I would create a board for each of the search terms above.
To find keywords for the board description, I would search for each term to identify related or secondary keywords.
Rinse and repeat this process for each of your content categories until you have 3-5 board name ideas for each category.
Want to take your time back while still growing on Pinterest for your business? Check out our Pinterest marketing services.
Use The Related Searches
After you hit enter on a search in the guided search, scroll down until you see ‘related searches’ – there are some real golden nuggets to be found for board names, and often you find different word combinations to describe the same idea.
Here’s what it looks like:
RELATED READ: How To Find Keywords to Target on Pinterest
How To Decide Which Keywords To Use As Pinterest Board Names
Now that we know how to find keywords to use for board names, it’s time to learn what keywords to choose for those board names.
Start with top-level or broad keywords and then get more specific as needed.
Let’s take a look at an example—this time, I have a food blog about healthy eating that has many dinner recipes.
Here is how I would organize my dinner recipe boards.
Top-level Boards: Dinner Recipes (every recipe can be pinned here).
Drill-down boards: Healthy Dinner Recipes, Quick and Easy Dinner Recipes, Gluten-Free Dinner Recipes, Low Carb Recipes, Keto Dinner Recipes, etc.
For each content category, aim to have 3 to 5 relevant boards, and add more as your account and/or content grow.
How To Make Pinterest Boards
Now that your board ideas list is ready, it’s time to start creating your new Pinterest boards!
List the boards you’d like to have on your profile to make it easier. That way, you can check which ones are done and which ones still need to be created.
I recommend creating only 2 new boards per day to avoid triggering the spam filter.
How To Create A Pinterest Board
Select your profile by clicking on your picture.
Once in your profile, select ‘saved’.
Locate the + symbol on the right side of your profile and click it.
A drop-down menu will appear, choose ‘board’. A pop-up will appear to create a new board. Fill in your new board name and hit create!
Viola! You’ve created a new board for your Pinterest account!
Add a keyword-rich board description using the secondary and related search terms you found during the research phase.
Rinse and repeat until you have 3-5 boards for each content category.
New Pinterest Board Ideas
It’s a good idea to occasionally audit your boards to see whether any others could be added to attract your ideal audience.
Add your new Pinterest board ideas to your keyword research spreadsheet so you can keep track of what has been created and what still needs to be created.
I do this for clients and my own Pinterest accounts—it makes it so much easier to find the ideas I already know are good!
That’s a Wrap…
As you can see, creating boards is not hard once you know the steps to finding good board names.
I genuinely think that knowing what to name a Pinterest board is what keeps most stuck.
To recap, think of the words you use to describe your business and what it offers.
Then, search for other terms used to find the same information.
Note what you find in a spreadsheet, aka your keyword bank. (There is no sense in doing the same research over and over!).
Choose top-level keywords to name boards and include secondary, long-tail keywords in your board description.
Repeat this process until there are 3-5 boards for each content category.
As your account grows or you add more content, add more boards to cover it.
Drop any questions below, and I will be sure to help you! 🙂
Happy pinning! 📌
Related Reads You’ll Love:
- How To Understand and Use Pinterest Analytics
- How To Create a Pinterest Strategy for Traffic
- The Ultimate Guide to Using Pinterest for Bloggers
