The ultimate guide to making the best for your Pinterest business account.l

Want to know how to create the best Pinterest boards for your business so you can connect to your ideal pinner and get them into your community?

That’s why you’re here and by the end of this mini-tutorial, you will know exactly what to include in your Pinterest board strategy.

Most people using Pinterest for business marketing don’t realize how important it is to have the right boards created and optimized.

Pinterest boards are an important signal that tells the algorithm who to show your content to. 

Properly optimized Pinterest boards are a must as part of your overall Pinterest marketing strategy.

Let’s dive into how to create the best Pinterest boards so that you can start driving traffic to your website.

Make sure to pin this guide for later!

What Are Pinterest Boards?

We can’t understand which boards to create unless we understand what Pinterest boards are in the first place.

Boards are where pinners (Pinterest users) save and organize the ideas that have inspired them so they can easily return to the idea they’re exploring.

Those ideas are saved in the form of “pins” which are graphics uploaded to Pinterest by content creators aka online business owners looking to connect with their audience on Pinterest.

Pinners create boards to keep the things they’re interested in organized.

From there, pinners can further organize their pins using board sections.

For example, I may have a board called ‘Dinner Recipes’ that I can further organize using sections called ‘Chicken Recipes’, ‘Pasta Recipes’, and so on.

For businesses marketing on Pinterest, boards are a way to attract the ideal person to your content.

The idea is to create boards that ‘explain’ what your business is about and to also meet your ideal person where they are in their own search journey.

Want to use Pinterest for business? Check out our Pinterest marketing services

Why Do Pinterest Boards Matter?

A look at Pinterest boards and how to create them.

Think of Pinterest boards as the foundation for your efforts on Pinterest.

Each board you create represents a content area of your online business.

From there, you save pins to your boards that fall under that board’s content topic.

This is called saving your pins to the most relevant board.

Use your Pinterest keyword research to name your boards and to write a description letting others know what that board is about and what pins can be discovered on that board.

As you’re starting to see, Pinterest boards are important because it’s one of the first signals to the algorithm what your content is about.

Pinterest boards matter because they are an important piece of a well-optimized Pinterest account.

Having an optimized Pinterest account means you are connecting your content to the audience that is looking for it.

How Many Pinterest Boards Should I Have?

There are no rules for how many boards you should have on your Pinterest account.

Since you are creating boards that cover your content or products, it’s a good idea to create as many as you can pin to regularly.

Every business is unique and it’ll really depend on how much content you have and how much you can keep those boards moving with fresh pins.

What about seasonal Pinterest boards?

If you have content that is only shared at certain times of the year, it is okay to leave those on your account even though they don’t get pinned to all of the time.

That’s another great part about Pinterest – when those seasons come around, you’ll notice your board start to perform again – that’s because searches have increased and Pinterest is serving up the content for those searches.

So it’ll really come down to how often you can pin to your boards with fresh content and how many categories you have on your website.

A good starting place is to have 2 to 3 boards for each content bucket.

The goal is to clearly and accurately define what your business is about through your boards – the Pinterest user should be able to land on your profile and understand immediately what your business is about and what kinds of content they can connect with.

How To Find Pinterest Board Name Ideas

Now that you understand what a Pinterest board is and the role they play in signaling the algorithm, let’s cover how to find board names in the first place, shall we?

First things first – I have to say this – please do not name your boards with a cute name.

It does nothing for your Pinterest SEO and that, friends, is what we’re hoping to accomplish with our boards.

Here are the best tips for finding Pinterest board names that will attract your ideal audience and help your pins in the algorithm.

Use The Guided Search

Image of Pinterest guided search bar for keyword research.

Guided search is the search bar you see when you’re using Pinterest.

Click on the magnifying glass and enter the words that best describe the content you’re looking to create a board around.

Start with the top-level words and drill down as you go.

We will use our own Pinterest account to show you how we would start creating boards to attract people interested in Pinterest marketing.

I begin by typing in words I think my audience will be using to find Pinterest marketing content.

When I type in ‘Pinterest tips’, the search results will auto-populate showing me additional keyword combinations pinners are using to find content on the topic my business is about.

If I hit enter on my search, colored tiles will appear at the top of my account letting me know other words pinners are using to find content on my search.

I make note of all of them and store them in what I like to call my Keyword Bank.

Here are some of the keywords I find using the seed keyword ‘Pinterest tips’:

➝ Pinterest tips and tricks
➝ Pinterest tips for business
➝ Pinterest tips for bloggers
➝ Pinterest tips for beginners

I would create a board ‘Pinterest tips’ knowing I’ll be able to pin most of our content to that board.

I would then create a new board for each of the search terms above because they target different audiences and we have content that will appeal to those pinners.

Want to take your time back but get growth on Pinterest for your business? Check out our Pinterest marketing services.

Use The Related Search Terms

Once you type your seed keyword (in my case Pinterest tips), hit enter and scroll down until Pinterest shows you other related search terms.

Often you can find golden nuggets that will make great board names.

Here’s what it looks like:

how to find more board ideas using keyword research on Pinterest.

Look At Your Analytics

Another way to find board name ideas is to look at your Pinterest analytics to see what content is already performing or starting to perform well.

Consider adding more boards around the same topic but that might be a different “angle”.

If your Pinterest account is new check your Google Analytics to see your top content.

Build boards around those ideas to start.

RELATED READ: How To Find Keywords to Target on Pinterest

How To Decide Which Keywords To Use As Pinterest Board Names

The goal is to create boards around the categories on your website.

Start with top-level keywords and drill down from there.

I love examples so here’s another.

Say you had a food blog about healthy eating, here is how I would organize my dinner recipe boards.

Top-level Boards: Dinner Recipes (every dinner recipe can be pinned here).

Drill-down boards: Healthy Dinner Recipes, Quick and Easy Dinner Recipes, Gluten-Free Dinner Recipes, Low Carb Recipes, Keto Dinner Recipes, and so on.

For every category of your content, aim to have 2 to 3 relevant boards and add more as your account and/or content grows.

How To Make Pinterest Boards

Now that you have your board ideas list ready to go, it’s time to start creating your new Pinterest boards!

How To Create A Pinterest Board

Select your profile by clicking on your picture.

How to access the board creation section on a Pinterest profile.

Once in your profile, select ‘saved’.

Mini lesson about creating Pinterest boards for business accounts

Locate the + symbol on the right side of your profile and click it.

Learn how to set up a new Pinterest board.

A drop-down menu will appear, choose ‘board’. A pop-up will appear to create a new board. Fill in your new board name and hit create!

Viola! You’ve created a new board for your Pinterest account!

How To Edit A Pinterest Board

Once you’ve created some boards, you’ll want to edit them to add a keyword-rich description.

To edit a board, visit the ‘saved’ section of your profile and click on the pen icon located at the bottom right.

A pop-up with edit options will appear.

From there, you can add your description or update the one you already have.

If you want more options, don’t use the pen icon, instead, click on the board.

Once there, select the three dots. A board options menu will appear.

Here are what the options mean:

EDIT BOARD – click on it to edit your board description.

SHARE – the option to share the board with other pinners or to your other social media channels, email, or to get a link to the board to embed it somewhere else.

MERGE – you can merge the board with another board. This is a great option if you have too many boards around the same topic or the board doesn’t perform well. You can add it to a performing board and not lose any of the content.

ARCHIVE – you can archive a board if it no longer serves your business. The content will remain on Pinterest but no one will be able to pin to it. Change your mind? No problem! Scroll to the bottom of the board section in your profile to review your archived boards. You can unarchive the board if you need it back on your account.

CREATE PINCODE – similar to QR codes, Pincodes allow you to create an image to add to your business card or other publication. From there, people will be able to scan it and be taken directly to your board or profile.

How To Organize Your Pinterest Boards

Your boards should be organized in a way that when a pinner visits your profile, they know exactly what your business is about.

With our client accounts, we put their top category boards first.

On our own account, boards such as ‘Pinterest Tips’ and ‘Pinterest Marketing’ are in the top rows since that is what we talk about the most.

Once you decide on your board order, here is how to organize your Pinterest boards.

Go back to your profile to the ‘saved’ section that houses all of your boards. Instead of selecting the + symbol to create a board, you’re going to select the one beside it to organize your boards.

From there, a menu will appear asking you how you want to sort the boards.

Here are what the options mean:

A TO Z – sort your boards in alphabetical order.

DRAG AND DROP – choose the order the boards should appear.

LAST SAVED TO – displays the last board saved to.

Which way should you organize your boards? We prefer to ‘drag and drop’ boards so that we can showcase the most relevant categories at the top. 🙂

Should I Use Board Sections?

Board sections were introduced as a way to further organize the pins on a board.

For businesses, we don’t recommend using them because they do nothing for your SEO and end up being a waste of time.

One thing to note is when you merge a board it becomes a section in the board you merge to.

New Pinterest Board Ideas

Once you’ve created boards and your account is growing, it’s good to audit the boards you have to see if there are any other boards that could be added to further attract your ideal audience.

We recommend keeping a spreadsheet with new Pinterest board ideas so you know what you’re working with.


That wraps this mini-tutorial about how to create the best Pinterest boards for your business.

Remember that the goal is to have at least 2-3 boards for every category of content that you have.

As your account grows or you add more content, you can add additional boards to cover that content.

Keeping a list of keywords that describe your content is smart and a timesaver – you’ll use those keywords in many different places!

Drop any questions below and we will be sure to help you! 🙂