What Does A Pinterest Manager Do?
Last Updated: January 9, 2026
You know your business needs to be on Pinterest.
You’ve heard the rumors – Pinterest is a powerhouse that drives organic traffic to your website and other owned online real estate (aka the digital assets YOU control).
You want to stop marketing only on social media from your phone, which is burning you out constantly, so the thought of having targeted traffic arrive at your website is super inviting.
There’s just one problem—you have no idea how to market your business on Pinterest, and you’re noticing it’s very different from social media.
It also doesn’t help that Pinterest is a HUGE time suck.
Knowing this hasn’t stopped you from trying.
Now you’re getting confused.
And you’re feeling overwhelmed.
What’s the next step?
Hiring an expert manager to create and/or implement your marketing strategy on Pinterest.
But wait. What exactly does a Pinterest manager do?
Let’s start at the beginning…
Interested in getting started with Pinterest marketing? Check out my expert Pinterest Marketing Services.
What is a Pinterest Manager?
A Pinterest manager is someone who creates a marketing strategy ON the platform.
They are experts in everything needed to get your business and content found on Pinterest.
A Pinterest manager does many things, but you need to remember that they can also save you a lot of time.
Let’s look at what else a Pinterest manager does, shall we?
The main things that happen ON Pinterest:
- Pinterest SEO – meaning keyword research, optimization, and targeting
- Creation of a keyword bank for ongoing reference
- Trend research and seasonal spikes
- Creation of templates for static and video pins
- Publish pins using solid Pinterest SEO
From there, a skilled Pinterest manager will help clients meet their goals for using the platform by fusing strategy and goals.
Common goals for Pinterest are:
- Grow website traffic
- Grow an email list
- Connect with targeted leads
- Make product sales
- Make affiliate revenue
Want me to grow your Pinterest? Check out my Pinterest Management Services
What are the Responsibilities of a Pinterest Manager?
It’s one thing to know what a Pinterest manager does, but what are they RESPONSIBLE for?
A Pinterest manager is responsible for all the things mentioned so far and the following:
- Keeping up with any changes on the platform
- Day-to-day Pinterest tasks to keep your strategy consistent
- All ON Pinterest content creation
- Any research needed for your content, services, and/or products
- Finding and targeting the right keywords
- Understanding user intent
- Advising if your content doesn’t meet Pinterest user intent
- Scheduling pins with the goal of traffic generation
- Supporting content creation for clients (meaning consulting and advising the client on what direction to take content so it performs)
Pinterest-Related Tasks That a Pinterest Manager Does
- Account audit or setup (this can take hours if done correctly).
- Keyword research is constantly ongoing and is used in account descriptions, pin titles and descriptions, and board titles and descriptions.
- Keyword profile so your business is found where it should be.
- Board creation (this is as needed, but I’m going to lie – it’s ideal to create fresh boards).
- Pin Design (this never ends).
- Manual pinning
- Tailwind setup
- Tailwind scheduling.
- Monitor Pinterest analytics.
- Monitor Google Analytics.
What Skills Should a Pinterest Manager Have?
Many expert Pinterest managers bring different skills to the table.
Some specialize in certain types of businesses or blogs, and others are more general in skill level.
Here are some of the skills an expert Pinterest manager should have:
- Design skills: They need to be able to design and create pins that not only grab attention in the feed but also entice clicks.
- Research skills: A good understanding of how to conduct keyword research and store the info for easy access in the future.
- Writing skills: Writing human-sounding descriptions on the account, pins, and boards.
- Analytical skills: The ability to track key metrics in analytics and be able to interpret why something is working or not working
- Communication skills: Solid ability to convey what the client needs to know to achieve the goals you’ve set out
How To Work with a Pinterest Manager
Most Pinterest managers and strategists have monthly service packages with different contract timeframes.
For example, I require a 6-month contract before moving monthly clients to a month-over-month plan.
The 6-month contract length is in place because Pinterest results take time.
An Explanation of Pinterest Management Services
Pinterest managers usually have three different ways to service clients.
- Pinterest Account Audits, Set-Ups, and Clean-Ups – You can work with a Pinterest expert to get your business account cleaned up or set up correctly.
- Monthly Pinterest Account Management – this is when the strategy and management of your Pinterest account are taken off your hands.
- Pinterest Marketing Strategy Call— When you don’t have the budget for an audit or monthly management, an hour-long strategy call might be just what you need to improve your Pinterest account.
Some will also offer DIY options, but if you’re wondering what a Pinterest manager does, that likely isn’t what you’re after.🙂
What to Ask a Pinterest Manager Before Working Together
Before hiring a Pinterest manager, it’s a good idea to determine how much experience they have and whether it aligns with your goals and business niche.
Here are some questions to consider asking during a discovery call with a Pinterest manager:
- How long have you been managing Pinterest accounts?
- What niche do you primarily work with?
- What have your results been like?
- How do I get my content assets to you?
- What are the next steps needed to get started?
What to Expect When Hiring and Working With a Pinterest Manager
Sometimes, knowing what to expect when getting started with a Pinterest manager is hard, so let’s get that cleared up.
Here are some of the things to expect when hiring a Pinterest manager:
- An onboarding process should include details of the next steps, a service contract, the first invoice, a welcome package and guide, and a service start date.
- An initial strategy plan – is an account audit and clean-up needed? Perhaps it’s time to set up the business account. An expert Pinterest manager will share the initial steps they will take on the account once service commences.
- A request for detailed information about your business.
Are you ready to hire an expert Pinterest Manager? I’d love to hear from you! Check out my Pinterest management services.
I hope this clarifies exactly what a Pinterest manager does and helps you understand why they are so valuable to your business’s growth.
It is important to remember that results do not come overnight, and you need to allocate sufficient funds in your marketing budget to cover the cost of a Pinterest manager.
Do you plan to work with a Pinterest manager? Let me know in the comments!
Happy pinning! 📌
Related Reads You’ll Love:
- The 5 Pillars of a Pinterest Marketing Strategy
- Pinterest Marketing for Beginners
- How To Create Boards for Your Pinterest Strategy
