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Elaine Timms Creative

Pinterest Management and Strategy Agency

TL;DR? Grab the Pinterest marketing service guide to learn how we can help with your business marketing.

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  • Pinterest Explained, Pinterest Marketing, Pinterest Tips for Business

    Pinterest Marketing Pillar #2 – An Optimized Pinterest Account

    • January 15, 2023
    • 0 comments
    • by Elaine Timms
    Learn how to optimize your Pinterest profile for success marketing on Pinterest

    Welcome to my series about the pillars of Pinterest Marketing – I’m deep diving into each of the 5 pillars for successful Pinterest marketing. Here are the pillars: Pinterest Marketing Pillar #1 – Keyword Strategy Pinterest Marketing Pillar #2 – An Optimized Pinterest Account Pinterest Marketing Pillar #3 – A Content Marketing Strategy Pinterest Marketing […]

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  • Pinterest Explained, Pinterest Marketing, Pinterest Marketing for Beginners, Pinterest Tips for Business

    Pinterest Marketing Strategy Pillar #1 – A Keyword Strategy

    • January 9, 2023
    • 0 comments
    • by Elaine Timms
    Breaking down the first part of a solid Pinterest marketing strategy

    I’ve written about the pillars of a solid Pinterest marketing strategy before but this time I thought it would be a good idea to deep dive into each Pinterest marketing pillar so that you can educate yourself on the area of your Pinterest strategy where you need the most help. This is my Pinterest marketing […]

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  • Marketing, Pinterest Marketing, Pinterest Tips for Business

    What is the Difference Between a Pinterest Strategist, Pinterest Manager, and Pinterest VA?

    • December 27, 2022
    • 0 comments
    • by Elaine Timms

    If you’re an online business owner who is looking to outsource your Pinterest marketing strategy, you’ve probably come across a few different titles to describe people who help businesses with Pinterest. You might be overwhelmed or confused about what type of help you’re looking to outsource. There are Pinterest strategists, Pinterest managers, and Pinterest VAs […]

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Pinterest nerd turned strategist and expert. I can talk about Pinterest all day!  Learn More

 
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There are literally so many reasons to use Pintere There are literally so many reasons to use Pinterest to market your business.

I often see business owners forget or keep Pinterest on the back burner because they're either overwhelmed or don't truly understand how powerful it is at growing your business.

I have a goal of helping business owners get started on Pinterest in 2023. 

So here are 5 truth bombs about why you need to prioritize Pinterest going into 2023...

📌1- We all know the need to diversify your marketing is becoming more important. Diversifying your marketing doesn't just mean using another social media platform. It means diversifying the styles of marketing you're doing. (And, please make sure you own one of them, okay?)

📌2 - I know burnout is a trendy term that gets thrown around but have you felt like you can't keep up with content creation? Do you feel like it never ends? That's why it's smart to invest in a platform with a longer shelf life.

📌3 - If you're only worried about growing your social media accounts and not your email list or community then I have to say you're doing it wrong. You don't own social media but you do own your list and you guessed it - Pinterest is AMAZING at helping you grow your email list (and more).

📌4 - If you're a business owner why wouldn't you want to get TARGETED traffic to your offers? People literally looking for what you have to offer. That's what Pinterest users are doing...let's get you in front of them, okay?

📌 5 - I think we need to remember that Pinterest is one of the world's top website traffic drivers. I think you may be able to guess what I'm going to say here but getting eyes on your online real estate is more important than ever so why not use a traffic driver to your advantage?

If you're ready to leave Pinterest overwhelm behind, I have services to support you. 

We can help you get started or take it off your plate completely so you don't have to worry about it. 

Ready to get started? DM and let's chat!

#pinterestmarketing #pinterestmarketingstrategy #pinterestforbusiness 
#pinterestexpert #onlinebusinessowners #ecommercemarketing #hersuccess
#womenceo #herbusiness
So, how do you avoid feeling like Pinterest isn't So, how do you avoid feeling like Pinterest isn't worth it?! 👀👇🏼

I always love to peel the onion back on "problems" and, well, what you're actually dealing with is not understanding HOW to use Pinterest to market your business.

Hand up if you're treating it like you do socials? (It's okay, your secret is safe with me!)

I get it, it’s EASY to fall into the trap of simply repurposing your content, throwing it on Pinterest, and crossing your fingers that it'll work.

But the reality is when you do that - you set up BIGGER problems for yourself later on. 😭

(Hello poor results and frustration!)

Here’s the QUICK & DIRTY way to make sure your efforts on Pinterest are bringing results:

✅ Understand your customer/client pain points and have content that serves them to move forward, PAST the issue.

✅ Keyword research, keyword research, keyword research! Pinterest is search and discovery and if you try to skip this step, your efforts will not bring the results you want.

✅ Track your data aka what are your analytics telling you about what's working for your business on Pinterest? Do more of what is working!

Stop trying to take all the shortcuts with your Pinterest marketing. Follow this advice and watch the results go UP! 

Need help with your strategy? I've got you covered - send me a DM!

#pinterestmarketing #pinterestmarketingtips #pintereststrategytips #pinterestforbusiness #onlinebusinessmarketing #smallbusinessmarketing #femaleentrepreneurs #pinterestforecommerce
Okay, so you tried marketing your business on Pint Okay, so you tried marketing your business on Pinterest like you do on socials & wondered why it didn't work? 👀

Here’s the thing...when you want to grow on Pinterest and treat it like social media, there are some COMMON issues you’re going to run into:

❌ Your content is not being seen by the right people on Pinterest.

❌ Pinners wonder where the value is for THEM.

❌ Your account is not going to grow the way you'd like because people are going to keep scrolling by.

Listen, it’s OKAY - I've seen a lot of business owners make this mistake over and over again. 

Pinterest is not social media - you can't just repurpose and expect the results. 

If the above sounds like you, we'd love to help you recover and get the account growing the way it should be! 🤩

Get in my DMs now and let me know your story so that I can help get you on the right track! 📲

#pinterestmarketing #pinterestmarketingtips #pinterestmarketingstrategy #onlinebusinessmarketing #businessmarketing #marketingstrategytips #knowyourplatform
💣Truth bomb: Your Pinterest marketing really is 💣Truth bomb: Your Pinterest marketing really isn't about YOU.💣

We recently onboarded a new client who has a very established business and when I took a peek to see what they'd been up to on Pinterest before we took over I saw they were busy doing things that work on Instagram. 

I'm not gonna lie - I see it ALL the time. 

And, while I'm happy they hired us, Pinterest is not Instagram. 

Pinterest users are not there to see what your business or you are up to - they're on the platform to figure out how to enrich their lives. 

They're planning important events and moments, figuring out how to solve a problem, and finding ideas and inspiration THEY can do in THEIR lives. 

I had to say it because if you're over on Pinterest right now repurposing your Insta content as is, I'm betting you're falling flat and you don't understand WHY.

(Well, if you're reading this you know why now 🤣)

Instagram = people want to see behind the scenes, relationship building, you promoting your business.

Pinterest = hooking people in because you help them accomplish something, don't care who you are right now, looking for all the inspiration.

Have you been using Pinterest like Instagram? Let me know in the comments!👇

📸by @afterallphoto 

#pinterestforbusiness #pinterestmarketing #pinterestmarketingtips #pintereststrategist #pinterestmanager #pinterestforecommerce #onlinebusinessowners #ecommercebusinessowners #ecommercebusiness #contentmarketing #marketingtips #marketingonline
Not gonna lie there are SO many benefits to using Not gonna lie there are SO many benefits to using Pinterest for your business but I know I'm biased. 👩‍💻

So, I thought I'd go over some of my fav reasons to use Pinterest to connect with your ideal person.

📌Pinners are searchers and they're looking to solve their problems or get inspired or plan that important life moment. They're taking to the search bar to find the 'solution' to whatever it is they need. That means it can be YOU who connects with them. You can connect to your ideal person right at the start of their journey and nurture them to take the action you want them to. Powerful💥

📌Since Pinterest relies on keywords, means you can find out a lot about your target audience and their pain points. The biggest advice I have for you here is to pay attention to the user intent behind the keyword - what is the user looking to find on the other side of the search? DM me if you need examples. 

📌The thing is when you get lost in the land of keywords, it really helps you see what people are actually looking for, not what you think they're looking for! That means Pinterest helps you with your content marketing strategy. Don't guess what content to create, let the keywords SHOW you.💻

📌Increased brand awareness is always a win - it's also one of my favorite reasons to use Pinterest to market businesses - your business gets discovered right at the start of the journey. It really does mean you can nurture them to take action within your business. If you need help understanding this, send me a DM💁‍♀️

What reason resonated with you here? Let me know in the comments 👇

Ready to start using Pinterest - book a call with me to see how we can help you get started.

#pintereststrategy #pinterestforbusiness #pinterestmarketingtips #pinterestmarketingstrategy #pinterestmarketingforbusiness #pinterestforecommerce #onlinebusiness #femaleentrepreneurs #ecommercebusiness #digitalmarketingtips
🔥I know Pinterest is one of the BEST marketing 🔥I know Pinterest is one of the BEST marketing tools online today. 🔥

BUT - that's just what it is - a tool to get in front of your ideal clients and customers. 

If you're just getting started or you're not getting the results you hoped for, I can almost guarantee your strategy is lacking in one of these 3 areas

If you don't have these 3 components nailed down, you'll fall flat with your efforts on Pinterest. One literally can't do well without the other.

Awesome Content - Pinterest traffic is COLD. They're in discovery mode so you need to make sure your content helps move them in the direction you want them to take.

Target Keywords - Keywords make the platform go round. Take the time to do your keyword research and then target those search terms with your content. That's how you build the traffic! (This is the biggest place I see business owners drop the ball. I get it keyword research isn't sexy BUT it is so, so needed).

Strong Pin Design - Pinterest is a visual platform so your imagery needs to be on point. Make sure to target your keywords ON your pin and in your pin titles and descriptions.

So, which one of these pieces of the Pinterest strategy puzzle are you missing?
 
Comment below or send me DM!

Want to see how I can help you market your business on Pinterest. Schedule a free call with me and let's chat about it

Link in bio. 

#pintereststrategy #pintereststrategytips #pinterestmarketing #pinterestforbusiness #pinterestmanager #pinterestmanagement #smallbusinessmarketing #onlinebusinessmarketing #onlinebusinessmarketingtips #femaleentrepreneurs #sheceo #femaleledbusiness #digitalmarketing #digitalmarketingstrategy
So, so many reasons to focus on Pinterest marketin So, so many reasons to focus on Pinterest marketing but I've chosen 4 of my favorites to share with you today. Why 4 and not 5 like typical lists? Because 4 is my fav number 😂

I ❤ me some Pinterest so let's take a closer look at some of the best reasons to start marketing your business on the platform.

📌Pinterest is a search engine which means people use it to get inspired or solve a problem. Your content can be at the end of those searches! Ranking content has so many benefits - longer shelf life, brand awareness, targeted traffic, this list can go on and on...

📌Speaking of targeted traffic - if you've seen conversations around Pinterest marketing, you will inevitably see experts tell business owners that they can get traffic on auto-pilot. Since you use keywords on Pinterest to get discovered it really does mean that the platform will keep sending you traffic without you having to constantly feed the beast with content. That's what helps you reach the goals you set for Pinterest (ie. email list growth, client consults, etc.).

📌Content has a MUCH longer shelf life on Pinterest. Instead of expiring after a few hours, it's discoverable for months and years after you pin it.

📌Since you're using keywords, you're improving your overall SEO presence. You can rank on Pinterest and have your pins and boards rank on Google. That's a pretty big win-win if you ask me!

Tell me, are you putting Pinterest on the backburner or are you ready to start using this powerful platform?

✨Want to chat Pinterest with me? Book a call - link in bio.✨

#pinterestmarketingforbusiness #pinterestmarketing #pinterestmarketingtips #pintereststrategy #pintereststrategist #pinterestexpert #pinterestmanager #pinterestagency #smallbusiness #smallbusinesstips #onlinebusinessmarketing #onlinebusinesstips #femaleentrepreneurs #womenceo #businesswoman
I can't stay quiet about this anymore - if your au I can't stay quiet about this anymore - if your audience is on Pinterest you NEED to start making time for it. ⏰

Those results you see above? That's traffic for ONE month to some of our client's websites.🔥

I get it - Pinterest doesn't have the same luster some other platforms have but let me ask you this - are those same platforms sending you this kind of traffic?! Consistently? On auto-pilot?

I'm willing to bet the answer is no. Actually, I know they aren't.

Pinterest is the number 1 traffic driver for our clients and, if it's number 2, it's because Google search traffic is first.

Why does this matter? 

Gaining traffic to the platform you own ie. your website is priceless. 

It's where you control what happens. It's where you can help guide people to take the action you want them to do. 

It's where you OWN your online real estate. 

Just remember that Pinterest marketing is a LONG, LOOONNNGG game. 

But also remember that it's the game that pays off for MONTHS (and YEARS!) after you've built your account.

Ready to learn more about Pinterest for your business? Grab the free strategy guide now - the link is in my bio.

#pinterestmarketing #pinterestmarketingtips #pinterestmarketingforbusiness #pinterestmarketingstrategy #pintereststrategist #pinterestmanager #pinterestmanagement #pinterestexpert #pinterestexperts #businessmarketing #businessmarketingtips #smallbusinessmarketing #onlinebusiness #onlinebusinessmarketing
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