How To Figure Out If Your Business Should Be On Pinterest
Last Updated: January 9, 2026
Every week, I almost always answer, “Should my business be on Pinterest?”
I’m not going to lie – I highly believe that almost every business should be on Pinterest, but, yes, on rare occasions (and I mean rare), Pinterest might not be a good fit.
Kudos to you for figuring out if your business should be on Pinterest—it’s one of the most powerful marketing platforms and offers a sustainable way to market your business.
The short answer is: Yes, your business should be on Pinterest.
Being on Pinterest means:
➝ More eyeballs on your content.
➝ More sales of your products.
➝ Email list growth.
➝ Another way to connect with your audience.
➝ Increased visibility.
While it might seem like I just gave you the answer you need, we do need to dig a little deeper into whether or not your business should be on Pinterest – I want to make sure you’re investing your time and money on something that will give you a return.
Let’s start with common misconceptions about Pinterest marketing – you may have heard some of them, and they might be the reason you’re questioning if you should use Pinterest for business.
Common Misconceptions About Pinterest Marketing
PINTEREST IS ONLY FOR WOMEN
Once upon a time, a very long time ago, Pinterest was filled with DIY projects, wedding inspiration, and recipes to satisfy the everyday question of what to have for dinner – businesses wrote off Pinterest as a platform for “women” or for “cute” DIY projects.
A large number of online businesses didn’t give Pinterest a chance, which was a huge mistake because, like most things, Pinterest has evolved to attract a more diverse range of niches and business types.
Now, you can find bloggers, content creators, e-commerce, coaches, service providers, and the list goes on.
Why are these businesses starting to show up on Pinterest?
Pinterest has made connecting your business to your ideal audience on the platform easier than ever.
(Most of Pinterest’s users are still female, but male users are one of the fastest-growing demographics.)
Here are some of the tools you get:
Audience Insights: You can see how large your audience is and what other interests they have to connect with them further.
Analytics: Pinterest has metrics to help you understand how your business is doing.
Trends: Research upcoming trends, see their popularity on Pinterest, and determine when they are popular.
Shoppable Pins: These special pins pull your metadata and display pricing, stock, and other details so the pinner doesn’t have to leave Pinterest to buy your product.
Shopify App for eCommerce: You can connect your product catalog directly to Pinterest if you have a Shopify store.
As with every growing platform, we expect Pinterest to continue growing and to help creators and businesses even more in the future. Why am I mentioning all of this information? I want to show you that, yes, it’s likely your business should be on Pinterest.
I DON’T HAVE ANY TIME FOR PINTEREST
Even though Pinterest constantly gets lumped in as a social media website, it’s a visual search engine where you can rank your images for well-searched terms.
Ranking your pins means continual traffic to your business.
What is even more interesting is that a pin’s shelf life is approximately four months, which is an eternity in the online space.
That’s right, pins get engagement for much longer than any other platform.
By now, you’re likely wondering what this has to do with the lack of time for Pinterest marketing.
What I’m trying to show you is that you need to make time or arrange for someone else to take it off your plate.
Pinterest is that powerful.
I’ll repeat it – if your audience is on Pinterest, you need to figure out how to start using it for your business.
Check out my Pinterest management services here.
THERE AREN’T AS MANY USERS ON PINTEREST
In ordinary circumstances, having more users on a platform (like Facebook or Instagram) would be a fair argument for investing your time and energy in those areas, BUT (and it’s a BIG but), have I mentioned that Pinterest is a discovery platform?
I personally define Pinterest as the inspiration, dream, research, and planning platform, which, in a nutshell, means users are there to discover ideas. It could be to solve a problem, connect with a new business, or plan a big event.
Even though Pinterest has fewer users (if you can call over 578 million users small), the platform holds a lot of power since its users are in discovery and planning mode (think the top of your sales funnel).
Now that we’ve discussed some common misconceptions about Pinterest, let’s explore ways to tell if your business should be on it.
Ways To Tell If Pinterest Is Right For Your Business
Pinterest is One of the Biggest Traffic Drivers Online
It’s like the best-kept secret of the online marketing world.
Okay, I get it – Pinterest isn’t a secret. However, it’s estimated that most large marketers don’t use it, which means it can level the playing field for small online businesses looking to reach their target audience.
Pinterest is one of the most powerful traffic drivers on the planet, which means you will get people landing on your OWNED REAL ESTATE, allowing you to grow those areas of your business.
If you need more eyeballs on your business, consider getting on Pinterest.
After all, Pinterest handles an average of 2 billion searches a month, so getting in on that would be good for growing your online business.
Pinterest is a Way to Get People into Your Funnel or Customer Journey
Pinterest users want to discover you – a whopping 96% of searches are unbranded.
What does that mean?
The playing field is leveled on Pinterest.
You don’t need a large marketing budget to reach your ideal customers and clients.
Pinners are searching to do something, solve a problem, or be inspired.
It’s all about them and not WHO you are just yet.
So, if you need to drive more traffic, get people in your sales funnels, and get more conversions, your business should be on Pinterest.
Pinterest is a Discovery Platform
I’ve said this multiple times throughout this post, and I’ll repeat it just for good measure.
Pinterest is a search and discovery platform where pinners seek products and solutions to their problems and desires.
They aren’t looking for big brands.
So, if you’re looking to reach more people who discover your business, pinners are looking for your small business!
Pinners Span Multiple Age Groups
I’ve never seen an online platform appeal to such a wide variety of age groups.
These age groups range from 18 to 65+, which means your business should be on Pinterest if you serve anyone in these age groups.
You Can Connect Your Other Accounts
Another reason Pinterest is so powerful is that you can connect your other accounts (e.g., Instagram) for more visibility.
That means you’ll get attribution if pinners save your Instagram content, which can then translate into more followers.
It will also increase your monthly views on Pinterest, meaning more people will see your content appear on their screens. If you have a good Pinterest strategy
Pinterest Shares What Is Trending
You can use the Pinterest Trends tool to research upcoming trends that are relevant to your business.
What does that mean for YOUR business?
You can use the trends tool to plan content that will resonate with your target audience since Pinterest is literally telling you there will be more interest in the niche.
Having this information is like sitting on a gold mine for discovery.
In a nutshell, your business should be on Pinterest.
If you want to get in front of people searching for what your online business offers, Pinterest is an excellent place to invest your time.
Gaining visibility to get new people in your online ecosystem can literally change the course of your business.
Some niches will have more success than others, but even if you drive a few thousand pageviews to your website every month, it’ll be worth the effort.
Just make sure your email opt-ins are set up, your website is fully optimized, and you’re ready to nurture the traffic that lands on your website.
Still not sure whether your business should be on Pinterest? Have any questions for us?
Drop them in the comments below, and we will continue the conversation!
Happy Pinning! 📌
Ready to grow your Pinterest account, but don’t have the time? Check out my Pinterest Management Services
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- Get Started on Pinterest as a Beginner
- What Evergreen Content is and Why Pinterest is Made for it
- Learn How To Use Pinterest as a Blogger
