The Top Most-Asked Pinterest Marketing Questions Answered
Last Updated: January 9, 2026
I love a good chat about Pinterest, and since I’m always talking about the platform, I get a lot of questions about how to market your business successfully there.
So, let’s cover the top-most-asked Pinterest marketing questions I continuously hear.
I’m creating this post on my blog to update it as I find more Pinterest marketing questions.
Please pin this post or bookmark it so that you can stay current with your Pinterest marketing.
These Pinterest marketing questions are in no particular order, but the answers are jam-packed with fantastic information to help you develop your Pinterest strategy.
Frequently Asked Pinterest Marketing Questions
Do I need a business account?
Yes! Using a business account lets you claim your websites and unlock Pinterest’s analytics dashboard, which has tons of info on how your pins perform.
You need this information to weave what is working into your Pinterest strategy as your account grows.
Can’t I use my personal Pinterest account?
No! You are likely saving a lot of content that has nothing to do with your business account.
So, if you truly insist on keeping the same account, switch it to a business one and change any boards that have nothing to do with your business to secret.
How long does it take to grow a Pinterest account?
Pinterest accounts can take 6-9 months to start seeing traction.
Before you think it’s too long to see results, remember you’re building an account on a platform that will help you grow your own website traffic, email list, FB group, or whatever other goals you have to use Pinterest.
It can be a slow road, but it’s also one that will pay off for years.
What are your best tips for growing a Pinterest account?
While every Pinterest marketing strategy will look different for each business, here are 3 things I would focus on no matter the business model:
- Keywords—Find the searches people are using to connect with businesses in your space. Do not skip this step, or your results will fall flat.
- Consistency—Like any platform, Pinterest isn’t a place to dump content and vanish for weeks. Consistency is key, and it will look different for every business owner. If you can pin three pins a week, do that consistently. If you can pin daily, awesome. Find your consistency and stick to it.
- Use all the pin formats—your strategy should include all pin content types, including static pin images, video pins, and carousel pins.
How do I find keywords on Pinterest?
There are a few different ways to find keywords on Pinterest, and I’ve written an entire blog post about it.
Click here to learn how to find keywords on Pinterest.
How many boards should be on my account?
There is no set number of boards to have on your account.
I recommend reviewing the various content categories on your website or in your shop and creating 3-5 boards for each.
You might find a particular category does better than another, and it is totally fine to have more boards for that content.
As you grow your Pinterest account, you’ll see where you need new boards. At the end of the day, how many boards you have on your account does not affect your results in any way.
RELATED READ: How To Decide What Boards To Create On Your Pinterest Business Account
How much content should I have before I start pinning?
I recommend starting with around ten posts.
That gives you enough content to circulate pins while working on your other pieces.
You can also repurpose some of your social media content on Pinterest; remember to keep the pinners’ mindset in mind when you reuse it.
How often should I pin my content?
As long as you are not sharing the same pin image and URL repeatedly, you can generally pin as much as you’d like.
One thing I’ve noticed with the accounts I manage is that less seems to be more on Pinterest.
Think more about the quality of the pin over the quantity.
Should I be repinning my pins?
Once upon a time, it was common practice for business owners to repin pins already on Pinterest.
The idea is to take a pin that a pinner has pinned and repin it to a relevant board on your own account.
Those days are gone, and Pinterest frowns on this practice.
Instead of repinning content, make sure your content is well-optimized and saved to 2-3 relevant boards.
Once you’ve pinned an image, it’s no longer considered fresh.
Instead of worrying about repinning, focus on creating new pin images that Pinterest hasn’t seen before.
Is Pinterest a social media platform?
This is likely where much of the confusion about Pinterest comes from—no, Pinterest is not social media.
It’s a visual search and discovery platform driven by seasonal trends and keywords.
Using the same marketing strategy on Pinterest as you do on your socials won’t yield results.
Think of Pinterest as you do Google or YouTube.
Pinners are in discovery mode, so how can you serve them at the top of the funnel?
What time of day should I pin?
The time of day you pin your pins is not vital to your results on Pinterest.
Most pinners will discover your pins in their home feed based on what they’ve shown interest in.
You don’t need your followers to see your pins to get engagement or distribution on Pinterest.
If you’re not convinced, play around with your pin times and test things, but seriously, don’t waste a lot of time worrying about what time to pin.
Focus on keywords and optimization for the best results.
What are monthly viewers?
Monthly viewers are the number of times pins you’ve saved to your account have been seen on screen.
Monthly views are a total of your own content and any 3rd party content.
This brings me to the next question I hear about monthly views…
Do monthly views on Pinterest matter?
Yes and no.
There is a certain amount of social proof when your target audience sees a large number on your account.
Plus, you need your content to be seen if you want to be successful, so while you can’t monetize monthly views or measure their ROI, it’s essential to make sure this number is growing or at least maintaining.
Do monthly views mean more clicks to your website? No.
Do monthly views mean more revenue? No.
Do monthly views matter as part of your Pinterest strategy? No.
How do I know if my pins are doing well?
Review Pinterest analytics monthly to see which pins are performing best.
You should also review which boards are performing well, which will give you even more insight into how your content is performing on Pinterest.
You should also review your ‘audience insights’ to learn more about who you attract on Pinterest.
Should I be using Tailwind?
I like using Tailwind to schedule pins because it offers features that support my client’s strategy.
But do you need to use Tailwind to find success on Pinterest? No.
Pinterest has a built-in native scheduler you can use if you’re starting.
The Pinterest native scheduler isn’t as robust as Tailwind’s, but it’s a great place to start.
Does using a scheduler affect performance on Pinterest?
This is a very common question among business owners, and I genuinely wish we could end it with this answer, but I know this won’t be the case.
Using any scheduler does not affect the performance of your Pinterest account.
I wouldn’t spend time worrying about it when you can create pins, optimize them, and get your content discovered.
Remember, nothing is in your control when it comes to marketing your business. Your job is to focus on what you can control, which is your content creation and connecting with your ideal audience.
Should I use group boards?
Oh, group boards.
Once upon a time, group boards were a fantastic way to share your pins and get more eyeballs on your content.
Pinterest has since tweaked its algorithm, and group boards are no longer effective.
Some recommend finding highly relevant and optimized group boards to share your pins to.
To be transparent, if you really want to use group boards as part of your Pinterest strategy, well-optimized and relevant ones are the way to go.
However, the ROI on your time is NOT worth it. Again, focusing on keywords, trends, and interests on Pinterest is a much more valuable use of your time.
Should I pin 3rd-party content?
In a solid Pinterest marketing strategy, you may pin 3rd party content from time to time.
Do you need to pin 3rd-party content to succeed on Pinterest? No.
Does pinning third-party content mean you’re sending traffic to your competitors? Again, no (it’s not how Pinterest works).
If you don’t want to pin 3rd-party content, don’t.
If pinning some 3rd-party content would sometimes help, do it.
Again, worrying about this is not a good ROI on your time.
Do I need board covers?
Board covers are added to your boards to make your profile look more cohesive and on-brand.
The line is pretty divided among Pinterest experts when it comes to using board covers.
If being on brand and maintaining a consistent profile aesthetic matters to you, consider creating some board covers.
If you’re a business owner who doesn’t have a whole lot of time for your Pinterest strategy, I’d skip board covers to focus on creating pins for content.
There you have it—the answers to the most asked Pinterest marketing questions.
This is by no means an exhaustive list, and I plan to add answers when I see more important questions, so make sure to check back!
Do you have any Pinterest marketing questions that I didn’t cover here?
Make sure to comment below!
Happy pinning!📌
Related Posts You Should Read:
- The Ultimate Guide to Understanding Pinterest Analytics
- The Ultimate Guide to Using Pinterest for Bloggers
- The Ultimate Guide to Using Pinterest for an eCommerce Business
- Pinterest Traffic Strategy for Business
Valuable tips. Is it ok to pin the same pin to multiple boards and what is the interval? Can I pin to same url daily?